Perform a Google search for any variations of “internet marketing best practices” or “online marketing best practices” and you’ll find millions of results. Countless articles have already been written on the topic and you’re likely to find several articles touting the same best practices.
Create epic content. Promote your content. Build an email list. Nurture your list. Pitch your products or services. You know, the usual. But there are several newer best practices that often go unnoticed, at least by most internet marketers. Well, that is, until now.
One thing I’ve noticed over the years is that most best practices become ineffective when more people join the bandwagon to use it. So you need to keep testing and refining your tactics to beat your competitors at this internet marketing thingy.
Best SEO Company in Tirupur follows new updated techniques to market a product or service of a client.
Here are some of this tactics, though not entirely new, but you’ve probably never heard of.
1. Russell Ruffino’s method
Like I’ve mentioned before, most of what you’ll hear revolves around the words “content marketing.” Sure, content marketing works, but it takes some time to see results especially when you factor in other variables like SEO for search traffic, building an email list, or your competitors.
However, Ruffino, CEO of Clients on Demand has used an entirely different strategy for reaching customers. Instead of creating different types of content and using it to get subscribers to an email list he can later sell to, he creates what he calls a “signature piece of content” that speaks directly to the biggest problem his target audience is facing in the form of a webinar. He then drives traffic to that content by using Facebook ads.
When a prospect clicks on the ad, they are taken to the webinar. At the end of the webinar, they can schedule time to hop on a call with Ruffino to determine if they’re a good fit. And if they are, they become a client.
Here’s the sequence of events in a nutshell: Facebook ad>webinar>phone call>client. As proof that it works, it grew his business from $10,000 per month to $1.3 million per month. And he currently earns back $10 to $15 for every dollar he spends on Facebook ads.
This isn’t criticizing content marketing because it has been proven to work in diverse industries or niches, but depending on your niche, if you have the budget for ads on Facebook, this is a tactic you should try. And it wouldn’t hurt to add it your content marketing arsenal either.
2. Start selling from day one
When you’re running a blog or site on a budget and you’re barely taking care of your hosting and other expenses, you need to make money fast.
Like Iniobong Eyo put it on Problogger:
“The earlier you start selling, the earlier you start making money, and the earlier you can hire needed help to handle parts of the business you suck at.”
There’s lot of research studying the relationship between money and motivation, especially among employees, with many agreeing that pay alone isn’t sufficient for motivating employees. After comparing several such studies, the Harvard Business Review says that “income goals based on the pursuit of power, narcissism, or overcoming self-doubt are less rewarding and effective than income goals based on the pursuit of security, family support, and leisure time.”
That means when you start making money on your site as soon as possible, you’re more likely to be motivated to keep at your business especially when you’re spending the money on pressing needs.
Create a “Services” page on your site if you haven’t already done so and offer a service you’re good at. You can be a writer, programmer, virtual assistant, or just anything people are willing to pay for over the internet. When people land on your site for the first time, especially on your home page, it should be obvious you’re offering a particular service.
Don’t wait to get to a certain email subscriber or visitor count to start offering your services. Do it now. Products can always come later.
3. Build a following before creating content on your site
If you’re risk averse like I am, then you should try this. Don’t launch a blog and start creating content on it so you can promote it later and build an audience via the content promotion.
Buy a domain name, create a landing page with an opt-in for email subscribers, and offer a freebie or “bribe” to encourage visitors to give their emails. After doing that, drive traffic to that page by:
- Using social media ads (Facebook, Twitter and LinkedIn especially)
- Writing guest posts
- Commenting on other sites in your niche
- Commenting on groups on Facebook and LinkedIn
- Sharing your freebie on your social handles
- Answering questions in forums or Q&A sites
There are many other ways to drive traffic to your site or landing page and you can find brilliant ideas here. The point is, do not start your blog and create content for it before you begin promoting it and seeking readers. Popular blogger Jon Morrow calls it “speaking to an empty classroom.”
Build a list/following of people interested in your content. So while some of the older best practices are still great, you won’t go wrong with trying these tactics in your online marketing strategy.
Fishbat Explains The Significance of Social Listening Tools
As part of their mission to teach companies how to maximize sales in a digital world, internet marketing company, fishbat, explains the importance of social listening tools.
No business exists in a bubble. Big or small, when a company has customers, there’s some sort of discussion going on online that can provide valuable insights that can be leveraged to increase growth.
Discussed below are some of the benefits of social listening when it comes to promoting a brand.
Monitor Brand Health. Social listening goes deeper than simple social media monitoring, and can provide a pretty accurate picture of the types of discussions going on regarding a business across social networks. While many businesses keep an eye on their mentions and discussions going on, on their own pages, the fact of the matter is that a lot of information regarding any company never reaches them directly – and those discussions can have a significant impact on brand health, for better or for worse.
Social listening tools give marketing and PR teams an idea of how the company is perceived as a whole, rather than in a world isolated to the company’s own social handles. These tools give an incredible amount of insight when managing company reputation.
Learn What Customers Really Want. While surveys, discussions with customers, and monitoring trends can be a great way to determine the best path for a company to take, they are limited in their scope in a way similar to traditional social media monitoring. As the name suggests, social listening pays attention to what the customer is saying, and those socializations can be the key to staying ahead of the competition and continuing to release products that dominate the market and receive a favorable reception. “The customer is always right” definitely applies in this case, and companies that take note of what customers are looking for in a product or service will excel where many operations fall short.
Optimize Online Content. The benefits of social listening are readily apparent from a PR and product development perspective, but they can also help an enterprising company plan out online content in a way that best appeals to the market. Taking the same feedback that would be used to shape the customer experience and applying that to the development of advertising campaigns and web content publishing, can take a simple discussion surrounding a company’s brand and use it as a central part of an ongoing marketing strategy.